The Vega Library

Vega is built on thirty years of research and application in behavioral and organizational science and strategy execution.

No Longer Breadth vs. Depth

How Vega’s AI-led interviews close the gap between surveys and consulting.

Agency 150 · White paper · 2026

Why AI Interviews Work
Highlights the potential of AI-led interviews as a tool for measurement, hypothesis generation, and discovering mechanisms.
Geiecke & Jaravel · Working paper · 2026
Digital Twins Can’t Replace Real People
Digital twins’ answers correlate weakly with human responses.
Peng et al. · Science Advances · 2026
Why We Partner With Prolific
Prolific provides high quality data. Many other providers don’t.
Stagnaro et al. · Nature Human Behaviour · 2026
Synthetics Can’t Replace People
Synthetic personas are inaccurate in recovering public opinion.
Bisbee et al. · Political Analysis · 2024
The Signal Is in the Words
Why text-based AI interviews outperform video for employee and consumer research.
Agency 150 · White paper · 2026
Conversations You Can Count On
The codebook method behind Vega’s interview-based measurement.
Agency 150 · White paper · 2026
Statistical Power Depends on More Than Sample Size
How coded interviews can match survey power at a smaller N.
Agency 150 · White paper · 2026