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Human Guidance.
Superhuman Insights.

Leaders don’t have time for superficial surveys or feedback. In today’s environment, obtaining a deep understanding of your stakeholders with speed, precision, and empathy is essential for success.

To address this need, our team created Vega, the first AI-native advisory platform, who breaks the mold of traditional research by transforming natural, conversational interviews into clear insights, illuminating the current state of beliefs, emotions, and behaviors. With that clarity, and our team of human advisors to help interpret meaning and accelerate action, you can be confident your decisions are addressing the issues that matter.

Why Us

Solving the Issues that Matter

When you need to access the right information to make an informed decision and know whether your strategy will stick, you don’t have time to wait for outdated approaches backed by legacy technology. With Vega, our expert-designed studies are deployed with speed and precision. From crafting the right questions to conducting studies and delivering insights, we’re the quickest and most informative path to clarity.

But speed without depth is shallow. You need more than numeric scores to understand your reality – you need access to the meanings, beliefs, pressures, and interpretations that drive action within your organization. Vega conducts interviews that feel psychologically safe and human, capturing experiences in vivid detail, intimately connecting with employees and customers. 

Unlike most conversational AIs, Vega interprets the real intent beneath the answers. Our platform produces AI-driven analytics that decode behavioural signals, readiness patterns, trust dynamics, and system-level meaning. Whether you’re evaluating a new acquisition, rolling out a customer initiative, or reorganizing your teams, Vega delivers precise insights and delivers them fast.

THE AGENCY & VEGA ADVANTAGE

Traditional research methods hold you back. Legacy approaches force you to choose between speed and depth, between scale and quality.

Surveys reach hundreds but miss the “why” behind the numbers. Consultants uncover the “why”, but take months and interview dozens, not hundreds. Generic AI scales fast but lacks the rigor for decisions that matter.

Vega gives leaders and practitioners the tools and ability to be more effective. Enabled by Vega and supported by our team, your partnership includes:

Guided conversations at scale

Conduct thousands of stakeholder interviews in days, not months. Capture the beliefs, emotions, and behaviors that drive action, directly from the voices of those who matter.

AI-powered pattern discovery

Explore insights in minutes rather than weeks with manual analysis. Surface what matters most: the patterns, contradictions, and risks that predict outcomes.

Expert partnership

Our business advisors and behavioral scientists work with you from question design to action planning, ensuring you focus on the root causes that will actually move performance instead of just treating symptoms.

The result?

Know why your strategy is stalling, why customers are churning, or why your best people are leaving, and have the confidence to act on the issues that matter most.

Our Areas of Expertise

PRODUCT & MARKETING

Customer and competitive dynamics are moving faster than ever, and staying on pulse requires a new way of thinking. 

Working with our team and Vega gets you the meaning you need from your data to make decisions faster, with the clarity and accuracy needed to ensure you are delivering the right offering to the right market.

Customer Insight

Unlock what your customers actually value and why. Vega uncovers the root causes behind satisfaction and churn, helping teams make smarter decisions with confidence.

Customer Experience

Identify the moments that create delight or frustration through the eyes of your customers. We connect human experience to operational drivers so you can improve outcomes at scale.

Go-To-Market

Quickly assess marketplace readiness for new product development and deployment while simultaneously ensuring members of the sales, product development, marketing, and operations teams are aligned.

Innovation Readiness

Understand the beliefs, incentives, and organizational barriers that either spark or suppress innovation. We reveal the conditions required for teams to experiment, adapt, and generate breakthroughs.

PEOPLE & CHANGE

At Agency150, we help organizations strengthen their people strategy and navigate change by revealing what teams truly think, feel, and need. 

Vega captures the employee voice at scale: human, safe, and honest conversations that expose the beliefs, pressures, and clarity gaps driving performance. We translate these insights into a clear roadmap, identifying risks, opportunities, cultural friction points, and readiness signals so leaders can steer organizational change with confidence and conviction.

Employee Engagement

Unlock how your people truly experience work by capturing the beliefs, pressures, and motivations that drive performance. We translate this into actionable insights so leaders can strengthen trust, alignment, and cultural momentum.

Cultural Diagnostics

Quickly understand the true state of your culture: trust levels, belief systems, accountability patterns, and where friction shows up. Our diagnostics turn subjective culture conversations into objective, data-backed insight.

Transformation Health Checks

Measure the pulse of your transformation: the beliefs, behaviors, adoption, and clarity at every stage. Leaders get a real-time view of what’s working, what’s not, and where to intervene next.

AI Readiness

Identify the cultural, operational, and capability factors that determine whether AI will fail or flourish inside your organization. Map the readiness patterns that guide adoption, training, and long-term integration.

Post-Merger Integration

Reveal the employee’s view of the integration in real time by uncovering alignment, trust, cultural, process or structural friction, and leadership signals. These insights help leaders accelerate alignment, reduce risk, and build a unified organization faster.

Strategy Execution

Learn how well your strategy is understood, believed, and operationalized across the organization. Our insights expose gaps in clarity, alignment, and ownership, turning plans into measurable progress.

Due Diligence

Uncover cultural, leadership, and operational insights that traditional diligence models miss. We help you see the hidden risks and integration challenges that impact deal value.

PUBLIC SECTOR & NON-PROFIT

Transformation and clarity are essential for keeping your operations, mission, and members top of mind and your organization relevant and impactful. 

Our team works with you to identify organizational opportunities and barriers, modernize your governance and strategy, and strengthen cultural alignment to ensure your association, medical society, or agency can operate with greater clarity.

Member Research (for associations & nonprofits)

Capture the collective voice of your membership to reveal priorities, pain points, and unrealized opportunities. We help associations align programs, strategy, and resources with what members genuinely need.

Collaborative Design

Activate deeper participation across teams with Vega to surface diverse viewpoints that accelerate decision-making. Help your organization co-create strategies, solutions, and roadmaps with greater ownership and less friction.

Industry Research

Drive industry research by capturing important trends, insights, and innovations from all sectors of your respective industry. Vega allows your team to execute industry-wide research at a fraction of the time.

Value Proposition

Understand how to create and deliver value that strengthens impact, trust, and funding support. Operate with confidence backed by sentiment driven data Vega collects directly from your member’s insights.

Member Engagement

Strengthen member engagement by harnessing their voices with a progressive approach to engagement that enables sentiment-based analysis. Vega helps you create evidence-based messaging that strengthens impact, trust, and funding support.

Services

The Next Generation of Research

BESPOKE STUDY

For clarity on AI and strategy readiness, employee engagement, customer feedback, or any one of the many other areas where leaders need clarity - not just metrics - we can help.

Our experts will work with you to create a bespoke study designed to answer your questions at their core, then work through the data with you to extract meaningful, actionable insights and next steps.

Book A Demo

ANNUAL SUBSCRIPTION

Our annual subscription allows you to maximize the value of your partnership with Vega and our team, enabling you to tackle additional challenges your organization may be facing or monitor the health and effectiveness of your initiatives over time to support continual refinement and improvement. 

Book A Demo
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About

Adapting with Humanity

Agency 150 exists to help our clients’ companies evolve with clarity, humanity, and courage. We believe that the best performance begins not with pressure, but with presence. When you listen to what your employees and customers are really experiencing, you build the conditions for meaningful progress. 

We designed Vega to both diagnose and activate change. She is a meaning engine and clarity accelerator, capable of revealing human truth at scale. And together, we are a team that is committed to helping you achieve your strategic ambitions.

Our team of experts work side by side with our clients, bringing together behavioral science, enterprise strategy, and deep listening at scale, committed to helping you unlock the next level of contribution, collaboration, and collective performance.

Lamar Pierce

Chief Science Officer
Washington University in St Louis Professor Editor-in-Chief, Organization Science

Gordon Rudow

Chief Executive Officer
Former Partner and CLO of Oliver Wyman and CEO of Bonfire

Chief Financial Officer
Former President and CFO, Versus Systems

Brian Riggs

Practice Leader, Nonprofit & Public Sector, Americas
Former CEO, Riggs Enterprise Corp

Eric Perez

Founding Engineer
Former CTO Originate Labs, Engineering Leader at Dollar Shave Club and JibJab

Monty Coon

Product Lead
Former COO, Sr. Director of Global Operations of 1Mind and AI Foundation

Rob Meadows

AI Advisor
Former CEO Originate Labs, Founder, CTO of AI Foundation

Johanna Pino

Creative Director
Brand Strategist and Lead Designer, Greenberg and Associates, Brand Engine

Susan Page

Practice Leader, People & Culture, Americas
Culture & Workforce Transformation Leader, Former Global Talent Leader

Sergey Gorbatov

Practice Leader, People & Culture, Europe
Professor at IE, Human Capital Expert, Former Talent Leader at Shell, Abbvie and Phillip Morris

Jenny Dearborn

Advisor
Chief People Strategy Officer of BTS, Former EVP of HR at SAP, Author of The Data Driven Leader

Deren Baker

Advisor
President of Flywheel, Former CEO of Jumpshot and COO of Switchfly

Ben Putterman

Advisor
VP of Learning, Talent, and Diversity, Rivian, former roles at Tesla, LinkedIn and Gap

Josh Bersin

Advisor
Founder and CEO of The Josh Bersin Company, Global Industry Analyst, Author of Irresistible

Reports

A Clear Roadmap

AI is advancing faster than most organizations can adapt - and the majority of leadership teams don’t even know they are falling behind. The biggest roadblock isn't AI itself, but leaders’ lack of knowledge on how to navigate the iterations of understanding and adapting support that are required to foster an environment that cultivates your team’s motivation and capability to use AI. 

We’ve taken the first step in understanding the current state of AI readiness. Our AI Readiness Report uncovers your team's desire and ability to effectively adopt AI into operations, revealing where support is needed to ensure your investment addresses the issues that matter most.

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    Contact

    If you’re curious to better understand what lies in the hearts and minds of your employees, customers, and stakeholders, contact us. Or if you’re ready to see for yourself how Vega can help you, book a demo.