In Agency 150, we respect your privacy. This Privacy Policy explains what information we collect when you visit agency150.com or otherwise interact with us, how we use that information, who we share it with, and the choices you have. By using our website, you agree to the practices described here.

1. Information We Collect

We collect information in three ways: information you provide to us directly, information collected automatically as you use our website, and information we receive from third-party services we use to operate the site.

Information you provide

When you fill out a contact form, request information, sign up for our newsletter, or otherwise communicate with us, you may provide information such as your name, email address, company name, job title, phone number, and the contents of your message.

Information collected automatically

When you visit our website, we and our service providers may automatically collect information about your visit. This may include your IP address, browser type and version, device type, operating system, referring URL, pages viewed, links clicked, and the dates and times of your visits. We collect this information using cookies and similar technologies. See Section 6 for more on cookies.

Information from analytics tools

We use one third-party analytics tool, PostHog, to understand how visitors use our website. It runs only if you accept analytics cookies, and the information it collects is governed by its own privacy policy as well as this one. We do not use advertising or marketing tools on this website.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide the information or services you request.
  Send you marketing communications, newsletters, and updates about Agency 150, where you have agreed to receive them.
• Operate, maintain, and improve our website, including by analyzing usage patterns.
• Personalize your experience on the site, such as remembering your preferences.
• Protect the security of our website and detect, prevent, or investigate fraud or misuse.
• Comply with our legal obligations and enforce our terms.

3. AI and Automated Processing

• Agency 150 is an artificial intelligence advisory firm, and we use AI tools as part of how we run our business. We want to be clear about what that means for your information.
• We do not use information collected through agency150.com to train AI models.
• We may use AI tools (for example, AI-assisted email triage or summarization) to help us read and respond to messages you send through the site. When we do, those tools operate as service providers under the same controls described in Section 4.
• We do not make decisions about you that have legal or similarly significant effects using automated processing alone.
• If you have questions about how AI is used in handling your information, contact us using the information in Section 13.

4. How We Share Your Information

We do not sell your personal information. We share information only in the following circumstances:

• With service providers who help us operate our website and business, such as hosting providers, email service providers, analytics providers, and marketing platforms. These service providers are permitted to use your information only as needed to provide services to us.
• With professional advisors, such as attorneys and accountants, when reasonably necessary.
• In connection with a business transaction, such as a merger, acquisition, financing, or sale of assets, in which case information may be transferred to the successor entity.
• When required by law, legal process, or a government request, or to protect the rights, property, or safety of Agency 150, our clients, or others.

5. International Data Transfers

Agency 150 is based in the United States. Some of the service providers we use may process information in countries outside the United States, including in the European Union and elsewhere. Where those providers transfer personal information internationally, they do so under their own data transfer mechanisms and contractual protections. If you are visiting our website from outside the United States, please be aware that information you provide may be transferred to and processed in the United States.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the site and to measure how it is used. Cookies are small text files placed on your device when you visit a website; we also use your browser's local storage, which works in a similar way. We do not use cookies for advertising.

The table below lists what we use. Only the essential entries are set automatically — analytics is off until you allow it. The first time you visit, a banner asks for your choice, and nothing in the analytics category loads unless you accept.

When you make a choice, we keep a record of it — what you chose, when you chose it, and which version of this policy was in effect at the time. We keep this record whether you accept or refuse, because we are required to be able to demonstrate consent under Article 7(1) of the GDPR. The legal basis for keeping it is that legal obligation, not your consent. It is stored with PostHog and is not used to profile you or to target advertising.

7. Your Choices

You can choose how we communicate with you and how your information is used:

• You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any message we send. Even if you opt out of marketing communications, we may still send you transactional or service-related messages.
• You can accept or refuse cookies when the banner first appears, and you can change or withdraw your choice at any time using the “Cookies Settings” link in the footer of any page. Withdrawing your consent is as simple as giving it and takes effect immediately. You can also set your browser to refuse cookies; if you do, some parts of the website may not function properly.
• You can request access to, correction of, or deletion of personal information we hold about you by contacting us at the address in Section 13.

8. California Privacy Rights (CCPA and CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”) regarding personal information we collect about you.

Categories of personal information we collect

In the twelve months preceding the effective date of this policy, we may have collected the following categories of personal information about California residents: identifiers (such as name, email address, IP address); commercial information (such as records of services requested); internet or network activity (such as browsing history on our site); and professional information (such as job title and employer).

Sources and purposes

We collect this information directly from you, automatically from your use of our website, and from third-party tools we use to operate the site. We use it for the purposes described in Section 2.

Do Not Sell or Share My Personal Information

Agency 150 does not sell personal information, and we do not share personal information for cross-context behavioral advertising as those terms are defined under California law. Because we do not engage in either practice, there is nothing to opt out of. If our practices change, we will update this policy and post a clear “Do Not Sell or Share My Personal Information” link on our website.

Your California rights

Subject to certain exceptions, California residents have the right to:

• Know what categories and specific pieces of personal information we have collected about you.
• Request that we delete personal information we collected from you.
• Request that we correct inaccurate personal information.
• Opt out of the sale or sharing of personal information (as described above, we do not engage in either).
• Not be discriminated against for exercising any of these rights.

To exercise any of these rights, contact us using the information in Section 13. We may need to verify your identity before responding to your request. You may also designate an authorized agent to make a request on your behalf.

9. Data Retention

We keep personal information only for as long as we need it for the purposes described in this policy, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. When we no longer need personal information, we will delete it or remove the information that identifies you.

10. Security

We use reasonable administrative, technical, and physical safeguards to protect the personal information we collect. No method of transmission over the internet or method of electronic storage is completely secure, however, and we cannot guarantee absolute security.

11. Children’s Privacy

Our website is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us and we will take appropriate steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the effective date at the top of the policy. If the changes are material, we may provide additional notice, such as posting a prominent notice on our website. We encourage you to review this policy periodically.

13. How to Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us:

Agency 150

Email: privacy@agency150.com

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