We help people and organizations evolve with humanity.

Agency 150 is an AI-native research firm built to help organizations execute and evolve.

The people behind Vega

Seasoned practitioners, behavioral scientists, advisors, and engineers built to turn human complexity into counsel leaders can act on.

Gordon Rudow
Chief Executive Officer
Gordon has spent the last 30 years working with leading organizations to create new levels of engagement and performance. As a thought leader and senior advisor, his focus is on inspiring leaders to design their ideal futures and helping companies become more purposeful, connected, and effective.
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Lamar Pierce, PhD
Chief Science Officer
Lamar holds a PhD from UC Berkeley and serves as the Hance Endowed Professor of Organizations and Strategy at Washington University in St. Louis. His work integrates artificial intelligence with human capabilities to advance science, organizational performance, and societal wellbeing.
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Eric Perez
Chief Technology Officer
Eric has led teams and architected systems across industries and technology stacks. He leverages deep technical expertise and a passion for innovation to drive meaningful business impact. A continuous learner, he shares at speaking events and fosters a creative development culture.
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Susan Page
Practice Lead, Workforce Transformation
Susan has more than 20 years of experience in talent management, employee experience, leadership development, and sales. She works with executives and boards to uncover what truly shapes behavior inside an organization and cares deeply about turning findings into practical guidance.
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Brian Riggs
Practice Lead, Members
Brian is a seasoned leader known for helping mission-driven teams turn complexity into clarity. His work guides member-based organizations through pivotal transitions—building growth strategies, fostering employee and customer engagement, and aligning operational initiatives with purpose.
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Cory Cruser
Practice Lead, Customers
Cory is a senior consumer insights specialist focused on sustainable growth and insight-led leadership. He lives and breathes customer motivation and is passionate about working to build insight-led leaders who are as in-tune with people, communities, and the planet as they are with profit.
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Sergey Gorbatov, PhD
Practice Lead, Europe
Sergey is an accomplished consultant, author, executive coach, and educator at IE University in Spain and Porto Business School in Portugal. He guides clients toward sustainable growth and high performance using his wealth of knowledge in talent, development, and culture.
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Craig Finster
Chief Financial Officer
Craig leads finance, operations, and capital strategy. He brings public-company CFO experience, led a Nasdaq IPO and multiple equity financings, and executed buy and sell-side acquisitions. His career spans capital markets, FP&A, M&A, and investor relations across SaaS and early-stage tech companies.
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