COMPANY

To help people and organizations evolve with humanity.

Vega combines human guidance with superhuman insights so leaders can understand what lies beneath and act with conviction.

TEAM

The people behind Vega

Seasoned practitioners, behavioral scientists, advisors, and engineers built to turn human complexity into counsel leaders can act on.

Gordon Rudow
Chief Executive Officer

Gordon has spent the last 30 years working with leading organizations to create new levels of engagement and performance. As a thought leader and senior advisor his focus is on inspiring leaders to design their ideal futures and helping companies become more purposeful, connected, and effective.

Lamar Pierce
Chief Scientific Officer

Lamar holds a PhD from UC Berkeley and serves as the Hance Endowed Professor of Organizations and Strategy at Washington University in St. Louis. His work integrates artificial intelligence with human capabilities to advance science, organizational performance, and societal wellbeing.

Brian Riggs
Practice Lead, Members

Brian is a seasoned leader known for helping mission-driven teams turn complexity into clarity. His work guides member-based organizations through pivotal transitions—building growth strategies, fostering employee and customer engagement, and aligning operational initiatives with purpose.

Susan Page
Practice Lead, Employees

Susan has more than 20 years of experience in talent management, employee experience, leadership development, and sales. She works with executives and boards to uncover what truly shapes the behavior inside an organization and cares deeply about turning findings into practical guidance.

Cory Cruser
Practice Lead, Customers

Cory is a senior consumer insights specialist focused on sustainable growth and insight-led leadership. He lives and breathes customer motivation and is passionate about working to build insight-led leaders who are as in-tune with people, communities, and the planet as they are with profit.

Sergey Gorbatov, PhD
Practice Lead, Europe

Sergey is an accomplished consultant, author, executive coach, and educator at IE University in Spain and Porto Business School in Portugal. He guides clients toward sustainable growth and high performance using his wealth of knowledge in talent, development, and culture.

Eric Perez
Founding Engineer

Eric has led teams and architected systems across industries and technology stacks. He leverages deep technical expertise and a passion for innovation to drive meaningful business impact. A continuous learner, he shares at speaking events and fosters a creative development culture.

Craig Finster
Chief Financial Officer

Craig leads finance, operations, and capital strategy. He brings public-company CFO experience, led a Nasdaq IPO and multiple equity financings, and executed buy and sell-side acquisitions. His career spans capital markets, FP&A, M&A, and investor relations across SaaS and early-stage tech companies

Execute with clarity. Evolve with conviction.

Book a conversation with the Agency 150 team.