Execute with clarity.
Agency 150 and Vega deliver on demand behavioral and organizational intelligence on the topics that matter most.
Trusted by teams at
01 Vega learns your world.
Through the ingestion of background material, prior research, and core organizational documentation, Vega learns the context of your organization.
02 Vega conducts the interviews.
Consistent, reliable, and human responses real enough that people actually open up, at the scale of your entire workforce.
1000s of interviews in hours
03 Vega draws meaning from complexity.
Custom dashboards. Real-time interrogation. Understanding your stakeholders like never before.
Grounded in the latest behavioral and organizational science
Vega doesn’t wait for the question. It cuts every way and flags what matters.
04 Vega compounds over time.
Every study compounds. Vega learns, you navigate complexity and transformations with more confidence, every time.
Push outpaces guidance, 38% of participants
- “Everyone says use AI. Nobody has said for what.”
- “I get the memo every month and still don’t know what I’m allowed to paste in.”
Keen, but no time to learn, 27% of participants
- “I’d love to get good at it. It never beats the deadline in front of me.”
- “Give me two hours a week to play and I’m sold.”
Unsure what good looks like, 21% of participants
- “I tried it once, got something generic, and went back to the old way.”
- “Show me one colleague doing it well and I’ll copy them.”
Already using it quietly, 14% of participants
- “I use it every day. I just don’t mention it in meetings.”
- “It writes my first draft. Nobody’s asked, so I haven’t said.”
Recommendation: write the guidance before the next rollout.
Illustrative recommendation · built with Agency 150 advisors
Publish clear rules on what’s allowed 1,416 voices
Protect an hour a week to learn 648 voices
Let the quiet adopters lead the pilots 336 voices
Long-tenured staff feel the push most and use AI least: 46% vs 30% say it outpaces guidance; 8% vs 20% already use it.
- “I’d use it more if someone showed me what good looks like.”
- “Nobody asked me before. I had a lot to say.”
- “We got the tool. We never got the how.”
- “The tools are fine. The time to learn them isn’t.”
- “I’m not sure how my leaders and I are aligned.”
- “I know we need to change, I’m just not sure how.”
- “I don’t want to be the one who gets it wrong.”
- “If half my work is automated, I worry my job is at risk.”
- “I wish we had more conversations on collaboration.”
- “These tools save me hours each week.”
- Vega
- How does the AI push show up for you?
- Participant
- Lots of encouragement. No guidance.
- Vega
- What would useful guidance look like?
Illustrative study · 2,400 synthetic participants
They listened to their people first.
Vega is the engine for clarity and conviction.
Vega is built on thirty years of research and application in behavioral and organizational science and strategy execution.
- 01Upload your context
- 02Design the interview
- 03Train Vega
- 04Invite participants
- 05Interview at scale
- 06See the themes
- 07Interrogate the data
- 08Share with conviction
From the CEO: Vega’s story
Gordon Rudow, Chief Executive Officer · 2:24
